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British Airways


We placed a giant Union Jack suitcase in the middle of Moscow’s largest shopping centre and stunned passers by, as iconic british characters including the Queen and James Bond staged an unsuspected flashmob.



British Airways

Strategically timed ahead of easyJet’s entry in to the russian market, British Airways and Visit Britain collaborated to launch ‘The Big British Invite’ in order to encourage travel to Great Britain. Leveraging the international theme ‘Great Britain. You’re invited’, the campaign sought to offer leisure and business travelers from Russia a personal invitation to visit Great Britain and all that it has to offer.

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