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Online Video Marketing

Seevue Digital is an online video marketing company based in London. Call us today on 020 3289 8595 for more information.

Video Production

Online Video Marketing: Our top tips

Online video marketing is a broad term and there are lots of different ways in which video can be used as a method of promotion. A professional online video marketing company will be able to provide you with all of the necessary equipment and creativity to make your campaign a success. As such, choosing the right company is an important decision. With careful planning and execution, online video marketing can be an extremely powerful marketing tool. Here are a few tips to help you get started.

Planning: Planning is key to a successful online video marketing campaign. You should begin by defining your aims, objectives and key messages. This will allow you to gain a better understanding of exactly what it is you want to achieve and how you are going to achieve it. It is important to understand your audience and your target market. After all, there is little benefit in producing video content that will not appeal to your customers. Online video marketing should be targeted towards the consumers who will be interested in your product or service. As such, the style, tone and content of your video should be of interest to these consumer groups.

Duration: The length of your video advert will play a big part in the success of your online video marketing campaign. If your advert is too short, your brand, product or service may not be clear to the audience. Too long, and viewers may switch off. The IAB suggest that short form video adverts should be between 10 and 15 seconds long.

Branding: The level of branding employed in your online video marketing campaign will vary subject to usage and distribution. Subtle branding Just as you would with print and other types of media, it’s important to include

Size of player: Most videos are displayed at a resolution of equivalent scale or less to that of a YouTube video. Subsequently, it is important to ensure that when watched at low resolution, elements such as text and key product features are clearly visible. Engagement: People watch video because it is entertaining. The key to successful online video marketing is to produce compelling content that your audience will enjoy watching. Remember, entertain, engage and ensure that your key messages are delivered quickly & clearly to your target audience.

Sound & Music: Use sound and music to engage your viewers, support and enhance

Talent: If you’re video advert calls for actors, it’s important to spend time finding the right candidates for the job. The actors you choose will become the face of your organization and so it is important to find people who will reflect the

Call to action: A successful online video marketing campaign should encourage the viewer to click through or want to find out more. A call to action should be obvious and should provide the audience with a clear next step. This may be a web link, facebook page or a telephone number.

Quality: Online video marketing can be less expensive than TV advertising, however many of the processes remain the same. It is important to remember that a poorly produced video is often worse than no video at all.